Called to Both - Balancing Motherhood and Business for Photographers
Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh perspective on business and marketing from a mom who works less than 20 hours per week!
On this podcast Joy Michelle talks about what it takes to pursue both Motherhood and entrepreneurship, balance these two worlds, and provide you with tools and lessons to help you thrive in both areas of life. While learning about business is so valuable—where is the business advice for women doing BOTH? At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart.
You can be Called to Both. Called to Both Podcast will leave you feeling refreshed and inspired with new episodes each week, walking away with tangible yet simple steps to make your business and life work for you.
Photographers, if you feel Called To Both you’re in the right place. Join us each week as we discuss time management, affiliate marketing, business strategy, marketing tips, and work life balance as if you were chatting one-on-one with your business coach.
You can find show notes, links, and resources mentioned in each episode at https://calledtoboth.com
Connect with Joy over on Instagram at https://www.instagram.com/joyymichelle/.
Episodes
151 episodes
129: Raising Your Prices: Overcoming Fear and Adding Value as a Service Provider
Are you hesitant to raise your rates? In today’s episode, I’m discussing the double-edged sword that is setting your own prices as a business owner. Plus, I’m sharing my advice for evaluating your current business and building a confident money...
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22:20
128: Your 2025 Marketing Plan: The 3 Strategies you Need to Attract + Convert More Clients
It's time to attract your ideal clients and convert more in 2025. In this episode, I'm sharing the marketing plan that is going to get you there with more intention and less work. Listen in as I walk you through the three strategies I use to at...
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23:14
10X Your Visibility: How to Make Video Content Work for You
Video content is one of the most valuable tools you can use in your business to connect with your audience and market to potential customers! But you have a never-ending to-do list in your business, so how are you supposed to add video content ...
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21:25
127: Training Your Audience to Engage with Your Content and Talk Back to You
How do I get my audience to respond to my content so it feels more like a dialogue and less like a one sided conversation? There’s a real reason we want our audience to respond, as it's an essential part of the sales process. In today's episode...
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19:14
[Best of Business Growth] Fail-Proof Goal Setting: The Secrets to Success
Are you ready to make next year one of your best years in business? In today’s replay episode, I’m sharing how to go about setting goals in your business plus resources that I recommend to get the most out of your planning session.
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16:54
[Best of Annual Planning] Mastering Your CEO Weekend: A Guide to Your Year-End Review
Are you ready to make next year one of your best years in business? In today’s replay episode, I’m sharing my own goal setting and planning process with you to help you get ready for the year ahead. [This episode is a re-run. It or...
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17:06
126: Tired & uninspired? Systems to have in place so you can still get things done!
Are you feeling tired and uninspired, but still needing to work? In this episode, I’m sharing the systems I use when I have to show up for my business despite how I’m feeling. In This Episode You'll:Explore av...
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21:03
125: The Secret to Working Less So You Can Make More with Shay Cochrane ft. Independent Business
Can you build a successful business without constantly working? In this episode, Shay Cochrane shares how she has built multiple six-figure businesses while only working 16 hours a week. This episode originally aired on
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50:47
124: 5 Books About Business & Money You Should Read in 2025
What’s on your reading list for 2025? Today’s episode features five of my top recommendations for business books to read next year. In This Episode You'll:Find 5 new books to add to your reading list for 2025.
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12:21
123: Your Roadmap to a Profitable 2025
Do you have financial goals for 2025? Today’s episode dives into planning for profitability in your business. I’m sharing my best tips and steps that I take in my own business to plan for profit. In This Episode You'll:
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25:36
122: Life Update: Pregnant with Baby #3!
I’m pregnant! Today’s episode is a personal life update. I’m sharing how my pregnancy is going, plus my plans for the end of the year and how we are getting ready to have another baby join our family. In This Episode You'll:<...
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16:54
121: Why Every Photographer Should Have Multiple Income Streams + How to Get Started
When you run a service based business, especially one that is seasonal, managing your cashflow can be a struggle. In today's episode, we're exploring the importance of financial stability, how to diversify your revenue, and creating accountabil...
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13:19
[Best of Visibility Strategies] Leveraging Other Audiences for More Brand Visibility
If you're looking to add more visibility to your business, one of the fastest ways to do this is by borrowing audiences. When you get yourself in front of other people's audiences, you're able strategically share your knowledge, your offerings,...
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16:40
[Best of Productivity] Does Your Business Need a Power Hour?
If you're like me and love hearing what others are doing with their time inside their business, today's episode is for you! What can you get done in 60 minutes in your business? In today's episode, I'm sharing a concept that has changed my work...
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11:29
[Best of Business Podcasts] Pivoting in Business: When It's Time & Strategies for Success
Is it time for a pivot in your business? Whether you're contemplating a pivot or ready to make it, this episode is for you! Listen in as I highlight the signs that indicate you might be ready to pivot, along with 5 ways to make your pivot ahead...
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15:01
120: Never Stop Growing as an Entrepreneur: Navigating Setbacks and Challenges
If growth is something you're after in your business, you have to be willing to face the discomfort that comes with it. In today's episode, I'm sharing a conversation I had with Dan Moyer about my own experience with growth and how we as busine...
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47:14
[Best of Marketing] 3 Tips for Marketing to Multiple Audiences
Calling all multi-passionate entrepreneurs! You can have and market to multiple audiences and still be successful. This is an opinion that I actually spent a long time not believing—yet here I am, doing exactly that. In today's episode, I'm giv...
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20:18
119: Unlocking Rapid Business Growth with Education with Angie McPherson
I'm often having conversations with fellow entrepreneurs about all the things we don't hear talked about publicly, but in today's episode, you're going to hear what one of those conversations sounds like. Angie McPherson invited me to chat abou...
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41:57
[Best of Marketing] 5 Folders You Need for Faster Social Media Posting
If you've ever found yourself scrolling and scrolling through your phone to find a specific photo to post on social media, scroll no more. This episode is for you—I'm sharing the exact system I use to organize my photos and videos on my phone! ...
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11:06
118: Pricing Your Services as a Creative
The power in entrepreneurship is that we get to determine our own pricing, but then we're faced with our potential clients being the ones who determine if they're willing to pay that price. In today's episode, we're discussing pricing strategie...
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19:07
117: What Marketing is Working Best in 2024 for Photographers?
As a business coach, I get a front row seat to so many businesses to see what's working and not working! In today's episode, I want to share what I see working for photographers in 2024 in their marketing! Listen in to snag some of my best mark...
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11:21
116: Have You Been Believing This Lie About Inspiration?
Have you ever found yourself saying, "I can't create today because I'm just not feeling it." You may have bought into the lie that you need to be inspired to create. Maybe it's not as obvious, but it could be that you're putting off non-creativ...
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7:47
[Best of Business Coaching] Reset Your Business with a Mid-Year Review
Are you looking for clarity in your business and where you're going? A great time to do that is in the middle of the year by reflecting on what you've accomplished, resetting goals, and building a better plan for the next six months based on th...
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19:27
115: Growing Your Sustainable Business: 3 Essential Practices
If you take your business growth seriously and you also like having a life and having margin very intentionally built into your life, then you are actually going to be a big fan of this episode. Today I'm sharing intentional growth practices fo...
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20:16
114: Pay Yourself First: My Journey with Profit First and Consistent Income
Are you paying yourself consistently in your business? This is an issue that many entrepreneurs face. For me, Profit First truly shifted the way I do business. Listen in as I share how implementing Profit First allowed me to become the CEO of m...
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31:18
