Called to Both - Balancing Motherhood and Business for Photographers
Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh perspective on business and marketing from a mom who works less than 20 hours per week!
On this podcast Joy Michelle talks about what it takes to pursue both Motherhood and entrepreneurship, balance these two worlds, and provide you with tools and lessons to help you thrive in both areas of life. While learning about business is so valuable—where is the business advice for women doing BOTH? At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart.
You can be Called to Both. Called to Both Podcast will leave you feeling refreshed and inspired with new episodes each week, walking away with tangible yet simple steps to make your business and life work for you.
Photographers, if you feel Called To Both you’re in the right place. Join us each week as we discuss time management, affiliate marketing, business strategy, marketing tips, and work life balance as if you were chatting one-on-one with your business coach.
You can find show notes, links, and resources mentioned in each episode at https://calledtoboth.com
Connect with Joy over on Instagram at https://www.instagram.com/joyymichelle/.
Called to Both - Balancing Motherhood and Business for Photographers
174: 3 Problems I Coached My Clients On This Week (What Really Happens Inside My Coaching Calls)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
I’m pulling back the curtain on real coaching conversations—and what I found might surprise you.
This week, I did something I’ve never done before: I’m walking you through three real client case studies from inside my coaching sessions. These are experienced photographers—talented, established, and doing so many things right—but still hitting frustrating plateaus.
What’s fascinating? The problems they thought they had weren’t the real problems at all. In this episode, I break down how we identified the true blind spots in their businesses and the strategic shifts that led to immediate breakthroughs.
In this episode:
- Why more traffic won’t fix a conversion problem (and what will)
- How generosity can actually accelerate your authority—not dilute it
- The key to raising your prices without just saying “luxury”
Find It Quickly:
02:48 - Case Study #1: A wedding photographer stuck in a booking plateau
08:50 - Case Study #2: “Is my freebie too good to give away for free?”
13:04 - Case Study #3: Raising prices without just saying “luxury”
Mentioned in this Episode
More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE
Read the full show notes from today’s episode HERE.
Doors are NOW OPEN for The Rise Collective, an intimate group coaching experience designed for photographers whose work is strong—but whose business hasn’t caught up yet. If you’re ready to stop figuring it out alone and build a business that reflects your talent, this is your next step. We kick off on April 20th, 2026!
DM RISE on Instagram for all the details: instagram.com/joyymichelle
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!