Called to Both - Balancing Motherhood and Business for Photographers
Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh perspective on business and marketing from a mom who works less than 20 hours per week!
On this podcast Joy Michelle talks about what it takes to pursue both Motherhood and entrepreneurship, balance these two worlds, and provide you with tools and lessons to help you thrive in both areas of life. While learning about business is so valuable—where is the business advice for women doing BOTH? At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart.
You can be Called to Both. Called to Both Podcast will leave you feeling refreshed and inspired with new episodes each week, walking away with tangible yet simple steps to make your business and life work for you.
Photographers, if you feel Called To Both you’re in the right place. Join us each week as we discuss time management, affiliate marketing, business strategy, marketing tips, and work life balance as if you were chatting one-on-one with your business coach.
You can find show notes, links, and resources mentioned in each episode at https://calledtoboth.com
Connect with Joy over on Instagram at https://www.instagram.com/joyymichelle/.
Episodes
165 episodes
139: Turn 1 Piece of Content Into 10 | Content Repurposing
Are you curious about content repurposing, but worried it will add a ton of work to your plate? In this episode, I’m going to show you how to save time and energy with a sustainable content repurposing plan. These are the exact strategies, tool...
•
27:26
138: How to Repurpose Your Content Like a Pro
Ready to maximize your reach, engagement, and bookings with your content? You don’t have to churn out new posts constantly. You can learn to recreate your content like a pro so that it works harder for your business.This episode of the C...
•
23:49
Become the Expert Everyone Recommends By Building Your Brand Authority
What would it take to become the go-to expert in your field? In today’s episode, I’m sharing how you can develop a visibility plan and build brand authority. [This episode is a re-run. It originally aired on October 31st, 2022.]...
•
10:43
3 Ways To Scale Your Business Without Increasing Your Work Hours
Ready to unlock unlimited business growth? In today’s episode, I’m sharing the three primary characteristics of successful businesses, which allow business owners real balance in their lives. [This episode is a re-run. It originall...
•
17:21
137: Introducing… Affiliate Boss: A Step-by-Step Course for Affiliate Income
I’m beyond excited to finally share the details of my new course: Affiliate Boss—the ultimate course for service providers and personal brands looking to generate affiliate income.This launch has been two years in the making, and I know ...
•
10:01
136: Planning For My Third Maternity Leave as a Self-Employed Business Owner: What I’m Doing This Time Around
Are you planning an upcoming maternity leave as a self-employed business owner? In today’s episode, I’m sharing my plans for my third maternity leave: what I’ve learned from the past, what I’m doing differently this time, and what you can do to...
•
25:54
135: 3 Advanced Affiliate Marketing Tips That Will Make You More Income
If you’ve been dabbling in affiliate marketing and you’re ready to make more money with it, this episode is for you. I’m sharing my top three advanced tips and strategies to help you get to the next level with affiliate marketing.As you ...
•
11:36
134: Why You Aren’t Making Much Affiliate Income and How to Fix It
Is your affiliate marketing bringing in less income than you’d hope? In today’s episode, we're diving into some of the common pitfalls or mistakes creatives make with affiliate marketing. I’ll also share some simple fixes so you can get your af...
•
14:35
133: Affiliate Marketing for Photographers: Where to Start and What to Promote
If you’re a photographer who isn’t taking advantage of affiliate marketing, you’re leaving money on the table. In this episode, I’m sharing my experience with affiliate marketing and why I think it’s the best way for photographers to diversify ...
•
26:16
132: How I Started to Become Known For (and Make Money From) Things Beyond Photography Services
Feeling curious about how to make money outside of photography? Maybe you love your role as a photographer, but you're curious about diversifying your income and creating endless revenue potential. In today’s episode, I’m sharing my story of gr...
•
21:12
Your Confidence Blueprint: 3 Steps to Boss-Level Business Success
Do you want to feel like a total boss in your business? In today’s episode, I’m talking about building confidence in your business, stepping into that role of really feeling like the boss, and some key areas to cultivate confidence in your busi...
•
18:06
How to Handle Unsupportive Friends & Family as an Entrepreneur
What do you do when your support system doesn’t support your business? In today’s episode, I’m sharing how to handle unsupportive loved ones as an entrepreneur.[This episode is a re-run. It originally aired on January 16th, 2023.]
•
21:16
131: 7 Content Ideas to Boost Your Visibility & Brand Authority
Are you stuck trying to figure out what to post? In today’s episode, I’m sharing seven content ideas for boosting your visibility and brand authority. This is the episode for when you have “nothing” to post!In This Episode You'll:
•
21:11
130: Personal Branding: Your Secret Weapon to Standing Out
How do you differentiate your business in a crowded market? In today’s episode, I’m sharing what I believe is the secret weapon for standing out. I’m diving into my top seven tips for strengthening your personal brand, and how to use it for lon...
•
24:50
129: Raising Your Prices: Overcoming Fear and Adding Value as a Service Provider
Are you hesitant to raise your rates? In today’s episode, I’m discussing the double-edged sword that is setting your own prices as a business owner. Plus, I’m sharing my advice for evaluating your current business and building a confident money...
•
22:20
128: Your 2025 Marketing Plan: The 3 Strategies you Need to Attract + Convert More Clients
It's time to attract your ideal clients and convert more in 2025. In this episode, I'm sharing the marketing plan that is going to get you there with more intention and less work. Listen in as I walk you through the three strategies I use to at...
•
23:14
10X Your Visibility: How to Make Video Content Work for You
Video content is one of the most valuable tools you can use in your business to connect with your audience and market to potential customers! But you have a never-ending to-do list in your business, so how are you supposed to add video content ...
•
21:25
127: Training Your Audience to Engage with Your Content and Talk Back to You
How do I get my audience to respond to my content so it feels more like a dialogue and less like a one sided conversation? There’s a real reason we want our audience to respond, as it's an essential part of the sales process. In today's episode...
•
19:14
[Best of Business Growth] Fail-Proof Goal Setting: The Secrets to Success
Are you ready to make next year one of your best years in business? In today’s replay episode, I’m sharing how to go about setting goals in your business plus resources that I recommend to get the most out of your planning session.
•
16:54
[Best of Annual Planning] Mastering Your CEO Weekend: A Guide to Your Year-End Review
Are you ready to make next year one of your best years in business? In today’s replay episode, I’m sharing my own goal setting and planning process with you to help you get ready for the year ahead. [This episode is a re-run. It or...
•
17:06
126: Tired & uninspired? Systems to have in place so you can still get things done!
Are you feeling tired and uninspired, but still needing to work? In this episode, I’m sharing the systems I use when I have to show up for my business despite how I’m feeling. In This Episode You'll:Explore av...
•
21:03
125: The Secret to Working Less So You Can Make More with Shay Cochrane ft. Independent Business
Can you build a successful business without constantly working? In this episode, Shay Cochrane shares how she has built multiple six-figure businesses while only working 16 hours a week. This episode originally aired on
•
50:47
124: 5 Books About Business & Money You Should Read in 2025
What’s on your reading list for 2025? Today’s episode features five of my top recommendations for business books to read next year. In This Episode You'll:Find 5 new books to add to your reading list for 2025.
•
12:21
