Called to Both - Balancing Motherhood and Business for Photographers
Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh perspective on business and marketing from a mom who works less than 20 hours per week!
On this podcast Joy Michelle talks about what it takes to pursue both Motherhood and entrepreneurship, balance these two worlds, and provide you with tools and lessons to help you thrive in both areas of life. While learning about business is so valuable—where is the business advice for women doing BOTH? At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart.
You can be Called to Both. Called to Both Podcast will leave you feeling refreshed and inspired with new episodes each week, walking away with tangible yet simple steps to make your business and life work for you.
Photographers, if you feel Called To Both you’re in the right place. Join us each week as we discuss time management, affiliate marketing, business strategy, marketing tips, and work life balance as if you were chatting one-on-one with your business coach.
You can find show notes, links, and resources mentioned in each episode at https://calledtoboth.com
Connect with Joy over on Instagram at https://www.instagram.com/joyymichelle/.
Called to Both - Balancing Motherhood and Business for Photographers
168: What’s Working, What’s Not: A Business Audit for Established Photographers
If you’re booked, busy, and still not seeing the income you want, It’s time to pause and take a closer look at your business. In today’s episode, we’re taking you on a guided audit to help you identify what’s working, what’s not, and where small shifts could make the biggest difference. We’ll look at the core areas of your business so you can focus your time and energy on what actually moves the needle in this next season.
In this episode:
- The #1 revenue mistake I see creatives make and how to fix it
- Why leads aren’t converting (and what to audit in your content)
- The invisible systems draining your energy and time
In this Episode:
- 0:00 - Welcome to your 2026 guided business audit!
- 1:27 - You’re doing a lot right, but…
- 3:23 - Your revenue check
- 5:44 - Go to where your leads and client flow point you
- 6:56 - Where and how are you showing up
- 10:26 - Build clarity around your packages
- 13:43 - Don’t ignore your systems and processes.
- 17:58 - What discoveries have you made in your business?
Mentioned in this Episode:
- 121: Why Every Photographer Should Have Multiple Income Streams + How to Get Started: joymichelle.co/photographer-multiple-income-streams
- 160: The 3 Revenue Streams Every Creative Should Have in 2026 (Beyond Your Core Offer): joymichelle.co/3-revenue-streams-2026
- 167: The Invisible Sales Leak: Why Your Clients Stop Paying Attention After They Inquire: joymichelle.co/why-your-clients-stop-paying-attention-after-they-inquire
- 53: 10 Tips for Using Instagram Stories to Attract Clients and Grow Your Small Business: https://joymichelle.co/10-tips-for-instagram-stories/
- 131: 7 Content Ideas to Boost Your Visibility & Brand Authority: https://joymichelle.co/7-content-ideas-visibility/
- HoneyBook: joymichelle.co/honeybook
- Notion: joymichelle.co/notion
More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE
Read the full show notes from today’s episode HERE.
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!