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Called to Both - Balancing Motherhood and Business for Photographers
Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh perspective on business and marketing from a mom who works less than 20 hours per week!
On this podcast Joy Michelle talks about what it takes to pursue both Motherhood and entrepreneurship, balance these two worlds, and provide you with tools and lessons to help you thrive in both areas of life. While learning about business is so valuable—where is the business advice for women doing BOTH? At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart.
You can be Called to Both. Called to Both Podcast will leave you feeling refreshed and inspired with new episodes each week, walking away with tangible yet simple steps to make your business and life work for you.
Photographers, if you feel Called To Both you’re in the right place. Join us each week as we discuss time management, affiliate marketing, business strategy, marketing tips, and work life balance as if you were chatting one-on-one with your business coach.
You can find show notes, links, and resources mentioned in each episode at https://calledtoboth.com
Connect with Joy over on Instagram at https://www.instagram.com/joyymichelle/.
Called to Both - Balancing Motherhood and Business for Photographers
182: How to Get Booked More Even When You Don’t Have Much Time [Summer Marketing Made Easy]
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Does it feel like summer is pulling you away from your business? You don't have to choose between making memories and making money.
In this episode, I'm sharing the simple marketing routine I rely on when life gets busy, schedules change, and I have less time to devote to my business. As a business owner and homeschooling mom, I know what it's like to juggle family vacations, changing routines, and the desire to keep bookings coming in without working around the clock.
Instead of trying to do everything, I'm walking you through the three marketing activities that consistently generate leads, conversations, and sales (even during slower seasons). If you only have 30 minutes a day or a couple of focused hours each week, this framework will help you prioritize the work that actually moves your business forward.
In this episode, you'll learn:
- Why visibility should always be your first marketing priority and what to focus on when creating new content feels overwhelming.
- How intentional follow-up conversations can dramatically improve your inquiry-to-booking conversion rate.
- Why discovery calls continue to be one of the most effective ways for service providers to increase bookings and uncover what's really preventing potential clients from saying yes.
Find it quickly:
03:03 - Summer Marketing
04:36 - Visibility First
06:21 - Build a Visibility Plan
09:45 - Conversations and Follow Up
12:41 - Track Leads Simply
13:41 - Sales Calls That Convert
Mentioned in this Episode:
Episode 154: Homeschooling While Building a Business: My Real‑Life Schedule & Curriculum Choices - joymichelle.co/homeschooling-while-building-a-business
Episode 131: 7 Content Ideas to Boost Your Visibility & Brand Authority - joymichelle.co/7-content-ideas-visibility
Episode 34: Creating a Visibility Plan For Your Business Marketing - joymichelle.co/visibility-plan
Episode 167: The Invisible Sales Leak: Why Your Clients Stop Paying Attention After They Inquire - joymichelle.co/why-your-clients-stop-paying-attention-after-they-inquire
Rise Collective: learn.joymichellephotography.com/Rise-collective-Waitlist
Coaching: joymichelle.co/coaching
More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE
Read the full show notes from today’s episode HERE.
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!