Called to Both - Balancing Motherhood and Business for Photographers
Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh perspective on business and marketing from a mom who works less than 20 hours per week!
On this podcast Joy Michelle talks about what it takes to pursue both Motherhood and entrepreneurship, balance these two worlds, and provide you with tools and lessons to help you thrive in both areas of life. While learning about business is so valuable—where is the business advice for women doing BOTH? At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart.
You can be Called to Both. Called to Both Podcast will leave you feeling refreshed and inspired with new episodes each week, walking away with tangible yet simple steps to make your business and life work for you.
Photographers, if you feel Called To Both you’re in the right place. Join us each week as we discuss time management, affiliate marketing, business strategy, marketing tips, and work life balance as if you were chatting one-on-one with your business coach.
You can find show notes, links, and resources mentioned in each episode at https://calledtoboth.com
Connect with Joy over on Instagram at https://www.instagram.com/joyymichelle/.
Called to Both - Balancing Motherhood and Business for Photographers
175: Stop Working Like a Photographer. Start Thinking Like a CEO.
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There is one shift that will completely change the way you run your business—and it has nothing to do with strategy. In today’s episode, I’m diving into a powerful identity shift that I’ve been seeing come up again and again in my coaching conversations. It’s not about doing more, working harder, or tweaking your pricing—it’s about how you see yourself.
I’m breaking down the difference between operating as a photographer who runs a business versus stepping into the role of a CEO who happens to be a photographer. This shift can unlock growth, clarity, and sustainability in ways that strategy alone never could.
In this episode:
- The key differences between a photographer mindset and a CEO mindset
- Why so many creatives hit a plateau and how to move past it
- What it actually looks like to operate like a CEO in your day-to-day business
Find It Quickly
- 00:00 - Introducing the identity shift that changes everything
- 01:56 - Are you thinking like a photographer or a CEO?
- 03:00 - How each mindset approaches growth, pricing, and slow seasons
- 04:54 - What it actually looks like to operate like a CEO
- 07:08 - Why the rooms you’re in shape your growth
- 10:00 - Questions to help you shift your mindset
Mentioned in this Episode:
- DM for Rise Collective information: instagram.com/joyymichelle
Doors are NOW OPEN for The Rise Collective, an intimate group coaching experience designed for photographers whose work is strong—but whose business hasn’t caught up yet. If you’re ready to stop figuring it out alone and build a business that reflects your talent, this is your next step. We kick off on April 20th, 2026!
DM RISE on Instagram for all the details: instagram.com/joyymichelle
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!