Called to Both - Balancing Motherhood and Business for Photographers
Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh perspective on business and marketing from a mom who works less than 20 hours per week!
On this podcast Joy Michelle talks about what it takes to pursue both Motherhood and entrepreneurship, balance these two worlds, and provide you with tools and lessons to help you thrive in both areas of life. While learning about business is so valuable—where is the business advice for women doing BOTH? At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart.
You can be Called to Both. Called to Both Podcast will leave you feeling refreshed and inspired with new episodes each week, walking away with tangible yet simple steps to make your business and life work for you.
Photographers, if you feel Called To Both you’re in the right place. Join us each week as we discuss time management, affiliate marketing, business strategy, marketing tips, and work life balance as if you were chatting one-on-one with your business coach.
You can find show notes, links, and resources mentioned in each episode at https://calledtoboth.com
Connect with Joy over on Instagram at https://www.instagram.com/joyymichelle/.
Called to Both - Balancing Motherhood and Business for Photographers
130: Personal Branding: Your Secret Weapon to Standing Out
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How do you differentiate your business in a crowded market? In today’s episode, I’m sharing what I believe is the secret weapon for standing out. I’m diving into my top seven tips for strengthening your personal brand, and how to use it for long-term success.
In This Episode You'll:
- Learn why a personal brand is so powerful
- Get my seven tips on how to strengthen and clarify your brand
- Become a market of one
Find it quickly:
1:57 - What is a personal brand?
3:14 - The benefits of having a personal brand
7:14 - Share your story
9:25 - Define your mission
10:22 - Clarify your values
12:05 - Showcase your personality
14:41 - Highlight your talents and superpowers
16:05 - Your method, approach, and process
18:06 - Sprinkle you into your marketing
21:33 - Implementing personal branding
More ways to connect:
Joy Michelle Instagram: instagram.com/joyymichelle
Joy Michelle Website: joymichelle.co
Joy Michelle Coaching: joymichelle.co/coaching
Read the full show notes from today’s episode HERE.
Doors are NOW OPEN for The Rise Collective, an intimate group coaching experience designed for photographers whose work is strong—but whose business hasn’t caught up yet. If you’re ready to stop figuring it out alone and build a business that reflects your talent, this is your next step. We kick off on April 20th, 2026!
DM RISE on Instagram for all the details: instagram.com/joyymichelle
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!