Called to Both - Balancing Motherhood and Business for Photographers
Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh perspective on business and marketing from a mom who works less than 20 hours per week!
On this podcast Joy Michelle talks about what it takes to pursue both Motherhood and entrepreneurship, balance these two worlds, and provide you with tools and lessons to help you thrive in both areas of life. While learning about business is so valuable—where is the business advice for women doing BOTH? At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart.
You can be Called to Both. Called to Both Podcast will leave you feeling refreshed and inspired with new episodes each week, walking away with tangible yet simple steps to make your business and life work for you.
Photographers, if you feel Called To Both you’re in the right place. Join us each week as we discuss time management, affiliate marketing, business strategy, marketing tips, and work life balance as if you were chatting one-on-one with your business coach.
You can find show notes, links, and resources mentioned in each episode at https://calledtoboth.com
Connect with Joy over on Instagram at https://www.instagram.com/joyymichelle/.
Called to Both - Balancing Motherhood and Business for Photographers
128: Your 2025 Marketing Plan: The 3 Strategies you Need to Attract + Convert More Clients
It's time to attract your ideal clients and convert more in 2025. In this episode, I'm sharing the marketing plan that is going to get you there with more intention and less work. Listen in as I walk you through the three strategies I use to attract and convert paying clients.
In This Episode You'll:
- Hear my own marketing plan.
- Explore content, visibility, and conversion for your business.
- Know what to avoid in your marketing plan.
Find it quickly:
02:37 - The Three-Part Marketing Plan
02:53 - Content Plan: Building a Strong Foundation
08:38 - Visibility Plan: Expanding Your Reach
11:45 - Conversion Plan: Turning Leads into Clients
15:52 - Common Marketing Mistakes to Avoid
18:51 - Leveraging Tools and AI for Efficient Marketing
Mentioned in this Episode:
Showit
Episode 21: Get More Visibility On Your Content With This 1 ShiftEpisode
75: Affiliate Marketing for Content Creators
PitchPower Email Templates
HoneyBook
Riverside
Metricool
Google Search Console
ChatGPT
More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE
Read the full show notes from today’s episode HERE.
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!