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Called to Both - Balancing Motherhood and Business for Photographers
Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh perspective on business and marketing from a mom who works less than 20 hours per week!
On this podcast Joy Michelle talks about what it takes to pursue both Motherhood and entrepreneurship, balance these two worlds, and provide you with tools and lessons to help you thrive in both areas of life. While learning about business is so valuable—where is the business advice for women doing BOTH? At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart.
You can be Called to Both. Called to Both Podcast will leave you feeling refreshed and inspired with new episodes each week, walking away with tangible yet simple steps to make your business and life work for you.
Photographers, if you feel Called To Both you’re in the right place. Join us each week as we discuss time management, affiliate marketing, business strategy, marketing tips, and work life balance as if you were chatting one-on-one with your business coach.
You can find show notes, links, and resources mentioned in each episode at https://calledtoboth.com
Connect with Joy over on Instagram at https://www.instagram.com/joyymichelle/.
Called to Both - Balancing Motherhood and Business for Photographers
[Best of Visibility Strategies] Leveraging Other Audiences for More Brand Visibility
If you're looking to add more visibility to your business, one of the fastest ways to do this is by borrowing audiences. When you get yourself in front of other people's audiences, you're able strategically share your knowledge, your offerings, and meet them where they're at. In today's episode, I'm walking you through four steps to borrowing audiences!
[This episode is a re-run. It originally aired as episode 6 on October 2, 2023]
Today’s episode is brought to you by my PitchPower email template pack, you’ll find 10 email pitches to get you the visibility and collaborations you want in your biz. This email template pack includes emails for reaching out cold and a template for turning free product or affiliate collaboration offers into paid deals.
In This Episode You'll:
- The power of visibility marketing.
- Explore examples of borrowing audiences.
- Four steps to borrowing audiences.
Find it quickly:
2:05 - Get Visible Fast By Borrowing Audiences
2:30 - Three Examples of Borrowing Audiences
5:03 - Four Steps to Get Visible Fast By Borrowing Audiences
05:15 - Step 1. Decide who you want to get in front of and why.
7:05 - Step 2. Identify where your audience is already hanging out.
9:27 - Step 3. Choose your speaking topics or the value you want to add.
12:40 - Step 4. Pitch yourself with a specific ask.
Mentioned in this Episode:
PitchPower email template pack
Episode 37: Your Brand Messaging | Brand Authority Series
More ways to connect:
Read the full show notes from today’s episode HERE.
CLICK HERE TO GET 35% OFF YOUR FIRST YEAR OF HONEYBOOK!
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!