Called to Both - Balancing Motherhood and Business for Photographers
Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh perspective on business and marketing from a mom who works less than 20 hours per week!
On this podcast Joy Michelle talks about what it takes to pursue both Motherhood and entrepreneurship, balance these two worlds, and provide you with tools and lessons to help you thrive in both areas of life. While learning about business is so valuable—where is the business advice for women doing BOTH? At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart.
You can be Called to Both. Called to Both Podcast will leave you feeling refreshed and inspired with new episodes each week, walking away with tangible yet simple steps to make your business and life work for you.
Photographers, if you feel Called To Both you’re in the right place. Join us each week as we discuss time management, affiliate marketing, business strategy, marketing tips, and work life balance as if you were chatting one-on-one with your business coach.
You can find show notes, links, and resources mentioned in each episode at https://calledtoboth.com
Connect with Joy over on Instagram at https://www.instagram.com/joyymichelle/.
Called to Both - Balancing Motherhood and Business for Photographers
101: 3 Ways to End “Spray and Pray” Marketing and Get Steady Leads and Clients
If you're ready to stop making up your marketing each week or month as you go along, this episode is going to be your guide. It's time to end the "spray and pray" marketing strategy you've been piecing together and focus on how you can consistently gain steady leads that turn into clients. In today's episode, I'm sharing three ways to end the "spray and pray" marketing method, along with how to determine which platforms you should incorporate into your plan.
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!
Riverside is what we use to record our interviews for this show. Visit Riverside.fm and use code JOY for 15% off.
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In This Episode You'll:
- Define spray and pray marketing.
- Explore the three ways to stop the spray and pray marketing method.
- Learn the types of platforms you need in your marketing plan.
Find it quickly:
2:47 - What is Spray & Pray Marketing?
5:14 - 3 Ways to End Spray & Pray Marketing
6:22 -Set the Target
8:18 - Know Your Strengths and Weaknesses
10:34 - Think Campaign, Not Posts
13:15 - Which platforms should I use?
More ways to connect:
Read the full show notes from today’s episode HERE.
Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.
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If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!